PlayStack Expansion Continues; Mads Jensen joins as COO and Director

  Mads Jensen, COO and Director

Mads Jensen, COO and Director

London based games company offering developers a unique combination of publishing expertise, technology innovation and end-to-end funding; PlayStack, has today announced that Mads Jensen is assuming responsibility as Chief Operating Officer and board director, effective immediately. In his new role Mads will work alongside CEO and Founder Harvey Elliott, to capitalise on a successful first year, and steer the company towards bringing even more creative and exciting games to market in the coming 12-months.

Mads is an experienced entrepreneur and business leader, with a demonstrated track record in building and growing technology businesses. In 2009 Mads founded Sefaira, a software platform for high-performance building design and the first platform to provide architects and engineers with real-time analysis and optimisation of buildings’ energy consumption. Mads spent seven years building the company from inception to global market leader, before taking it to exit in 2016 when it was acquired by Trimble Navigation Ltd.

Leveraging his expertise in technology innovation, Mads will be driving the PlayStack technology roadmap, deploying sophisticated AI, cloud and mobile technologies to provide an even more powerful experience to game developers, players and investors. Mads will also oversee the development pipeline and process, bringing best-in-class operating experience to bear as PlayStack undertakes its next phase of growth.

Mads' comments: “I am joining forces with the PlayStack team because I believe this business has all the ingredients to be a game changer for the industry. A team with an outstanding CEO, incredible talent, superb track record and a far-reaching vision in an exciting and rapidly growing market – PlayStack has the potential to be the next London unicorn. This is a very exciting opportunity, and I am delighted to be joining the PlayStack leadership team to help realise the full potential of the business.”

Harvey added “We are on an ambitious mission to help every gamer in the world play a PlayStack game, and I am thrilled to be partnering with Mads so that together we enable the company to achieve that goal. Mads’ expertise and track record as a visionary technology leader and successful entrepreneur combined with his passion for games will be hugely valuable to the company. Given the large amount of incredibly talented games developers looking for investment and publishing support, we need to scale up our business to meet the opportunities in the market. Mads joining will only strengthen our capacity and resolve to go bigger and further, faster”.


PlayStack is a new breed of publisher bringing world class expertise, and a drive to support and promote innovative games from the next generation of game developers. PlayStack offers end-to-end funding, publishing expertise, and tech to build a strong gamer audience and community to empower developers. For more information visit

Edgar Khoo