MARKETING EXECUTIVE

 

ABOUT US

Even the best games developers sometimes need help to grow their business.

PlayIgnite, part of the PlayStack Group, was created for that purpose and our funding model has been designed to help developers to reach new heights.

We have assembled a friendly team of world-class experts in games, technology and financial solutions. Together we will analyse a game’s metrics and provide the right amount of funding that can help attract a huge volume of players. We are focused on giving developers access to funds to scale marketing campaigns, and on giving early access to tax credits or revenues stuck at the digital stores.

General

The Marketing Executive will be responsible for executing the marketing strategy for PlayIgnite and for driving a monthly schedule of activity; the objective of which is to ensure that we meet key growth and KPI targets.

Online / Social

  1. Full responsibility for the company website (https://www.playignite.co.uk)

  2. Familiar with Google Analytics and tracking web user journeys to make recommendations for how to restructure and improve content and thus conversion

  3. Ownership of the blog, writing blog pieces and seeking guest bloggers

  4. Ownership of Twitter & LinkedIn, both in terms of regular content that sparks conversation and in terms of advertising

  5. Set up and manage Google AdWords campaigns, familiar with email marketing, i.e.. Mailchimp

Events

  • Manage an event calendar - seek out the best events for PlayIgnite to attend, request speaking slots or sponsorship opportunities and help with presentation materials

  • Creating all event collateral - brochures etc

  • Attending events to meet clients and create meaningful social content

  • Analyse the success of the event (leads acquired etc)

Stakeholder Marketing

  • Nurture relationships with all the key industry bodies – for example Ukie, Tiga and the IGDA in the USA

  • Maintain a strong set of marketing materials

REQUIREMENTS

  • Social enthusiast with demonstrable experience in digital marketing

  • Creative thinking delivering inspiring and relevant content whilst managing data

  • Experience of understanding customers, tone of voice and ability to drive performance whilst protecting brand values

  • Experience of multiple stakeholder management

  • Experience of reviewing numbers and turning insights into actionable plans

  • Strong attention to detail 

To apply please send your CV to jobs@playstack.com